Publish Your Value I

Imagine someone types your name on google in another continent and finds hundreds of writings, interviews, reports, books and videos where you are passionately sharing your personal philosophy.

It was Gustav Flaubert that said ’The art of writing is the art of discovering what you believe.’ This means that having your conviction in your head without attempting to commit the thoughts to paper impedes the clarity of such thought.

In addition to clarifying your thoughts with writing, an easy way to build a tribe is by sharing your personal philosophy and unique capacities with your predefined target through writing.

The fastest way to gain credibility among your target tribe is to author content. When you publish content online, people will start relating with your ideas - some will like it and engage while some won’t. But, your focus is on those buying into your philosophy. When you publish a book, a report or an article, you are establishing yourself as a credible person in a field and the go to person.

More than ever before in human history, it is now easier to publish both printed and electronic content.

When you write, you will:

i. gain clarity of thoughts and deepen your knowledge on the subject matter

ii. improve your communication skills - reading, listening and writing skills

iii. gain credibility - this is gold especially in a global market full of ideas

iv. gain celebrity status - to be known for the right things building a personal brand

v. attract a tribe of team members, customers, funders, partners and other stakeholders

Thought Leadership

A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. Thought leaders are commonly asked to speak at public events, conferences or webinars to share their insight with a relevant audience.

Very few people pay attention to publishing content. When you publish, there is a high tendency that you will be perceived as a Thought Leader in the industry that you love and be regarded as one of the strong voices in that industry.

Major consulting firms know and do this. Their very senior leadership are generally referred to as Very Influential Personalities in their industry. Many big businesses started with published content. There are people in government who also wrote their ways into public offices.

The world needs to feel your vibe. Your tribe is waiting to be initiated with your vibe. You need to start posting relatable content in line with your personal philosophy and unique capabilities. Depending on your target tribe, you can start with your Facebook, Instagram, LinkedIn or Twitter profiles. You can choose to publish once a week or every fortnight. You have to be consistent with your publishing.


Come up with 10 topics you will post within 45 days after this program.