Why Top Executives in Africa Need A Coach

On Tuesday May 7, by 10PM EST, TED aired a first-ever television special called TED Talks Education. The speaker roster included Bill Gates, John Legend and other speakers.

In Bill Gates opening he said "Everyone needs a Coach." He further said, "we all need people that will give us feedback, that is how we improve".

The highlight of this speech is that all high performing individuals from Executives to Athletes, all have a Coach. Surprisingly, many Top Executives across Africa don't have a Coach. In fact, survey shows that 2/3 of CEOs don't receive coaching or leadership advice from outside coaches.

A number of Top Executives are embarrassed to consider or seek coaching. They think people only seek Coaching when there is something wrong.

Although Top Executives in Africa talk tough about benchmarking global standards and best practices but they don't invest as much in their coaching as a necessity. Some are even embarrassed to consider or seek Coaching because of the following thinking:

A. I have years of experience so I don't need a coach.

B. I am a high performer. Only under-performers need coaches.

C. I am rich, famous & accomplished. Only those trying to be me need coaches.

D. I have a well respected Mentor; I don't need a Coach.

E. There is nothing wrong with me. I don't need a Coach.

In our experience in CHAMP, people seeking coaching have nothing wrong with them. In fact, there is something right about them; they are already good and they want to be greater.

Coaching has helped many people and our clients in CHAMP, to provide a more accurate picture of their reality and to instill positive habits of thinking. A good coach will help you to break your actions down and then help you build them back up again.

Top Executives seeking coaching understand that is not how good they are now; it is how good they are going to be that really matters.

No doubt some top executives sometimes have unconscious annoying habits and are dimissal of any intervention that will reveal their vulnerabilities despite the transformation they will experience.

From successful entertainers to professional athletes to successful business professionals, from stay at home moms to young graduates, it is important to seek and work with a coach.

A Coach can help you if you need help to make changes or advance in your career or you need strategic planning for your business or you need to be more effective in the way you work or manage your business or you need help to develop your ideas into a practice that is both financially and personally rewarding.

A Coach can help you if you want to become a stronger leader and learn how to better manage people or you want to build your brand and position yourself as an expert in your field or you want to learn better negotiating skills and how to value your work appropriately or you want to increase your income and improve your financial security.

A Coach can help you if you want to determine appropriate action steps that will allow you to meet your goals or you need help to structure and organize your workday and schedule so you can get more done in less time.

A Coach can help you if you want to improve your confidence and sense of self-worth or you want to develop a greater understanding of your life and your role in connection to something larger or you want to create a life plan that will help you to design the life you want.

One of the realities we have found is that many Top Executives mix up the roles of Mentoring, Consulting, Therapy, Counselling & Training with Coaching.

Mentoring: A process for informal transmission of knowledge, social capital and psychological support perceived by the recipient as relevant to work, career or professional development. The recipient is usually someone with less experience in a specific area.

Consulting: A systematic process of providing expert advise to people working in a professional or technical field or on specific challenges in an organisation.

Therapy: A remedial treatment of mental or bodily disorder.

Counselling: A process that focuses on the relief of distress.

Training: Training is the process of getting knowledge skills or abilities by study, experience or teaching. The trainer by definition is the expert, and the training course is likely to be targeted on specific skills for immediate results. Training is also likely to be one to many rather than one to one.

Coaching: International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching is a client-driven process that’s distinct from other service professions, such as counselling, mentoring, consulting and training.

Next Steps Bill Gates was right - everyone needs a coach. I believe one of the things about Champions is that they recognize they need coaching, they know how to get it and where to get it so they can get ahead with achieving their personal and professional goals.

If you are considering getting on a Coaching Session, click here Coach Me AbiolaChamp